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graph tags
What is an open graph tag?
Open Graph meta tags are tags that control how URLs are displayed when shared on social media. If you apply Open... Graph meta tags to a URL, the URL is shared with the title, description and screenshot of the site it leads to.
You may have shared a link to a... you share a link without Open Graph tags, your friends would have no idea how the website you shared looks before actually clicking the link. Open Graph